Members of the Sales Team at Dekko International Visit Only

question 96

Multiple Choice

Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year.Dekko is using ________.

• A)customer profitability analysis
• B)customer-managed relationships
• C)a club marketing program
• D)partner relationship management
• E)supply chain management

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Definitions:

Customer Experience

The overall perception and feelings a customer has about their interactions with a company or brand across all touchpoints.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.

Customer Value Proposition

An expression of how a product or service meets or exceeds the needs and expectations of a customer.