Which of the Following Is Determined by a Customer's Personal

question 49

Multiple Choice

Which of the following is determined by a customer's personal evaluation of the benefits and costs of a market offering relative to those of competing offers?

• A)customer-perceived value
• B)customer satisfaction
• C)customer-perceived performance
• D)customer relationship management
• E)market segmentation

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Definitions:

External Attributions

The process of ascribing the cause of an observed behavior to situational factors outside the individual, rather than to internal dispositions.

Effective Performance

The degree to which objectives are achieved and the extent to which targeted problems are solved in a timely and cost-efficient manner.

LMX Members

Individuals within an organization who are part of the Leader-Member Exchange theory, entailing a special relationship with leaders based on trust, respect, and mutual obligation.

Strategy Changes

Adjustments or shifts in the methods and plans used by an organization to achieve its long-term goals.