Which of the Following Best Explains Why Consumers Have Greater

question 136

Multiple Choice

Which of the following best explains why consumers have greater power and control in today's marketplace?

• A)The production concept and competition have lowered prices.
• B)Implementation of the product concept has resulted in continually improving products.
• C)Customer-driving marketing creates products and services that meet customers' future needs.
• D)More companies are implementing societal marketing and weighing long-run costs and benefits.
• E)Through new communication technologies,customers have more access to information and more methods of sharing their opinions with other customers.

Understand the impact of selection decisions on organizational diversity and employee performance.

Understand various methods and tools used for employee selection and their effectiveness.

Differentiate between "can do" factors and "will do" factors in applicant assessments.

Identify legal and ethical considerations in the selection process.