AmazonCom Leverages Relationships with Its Customers by Offering Them Music,videos,gifts,toys,consumer

question 51

Multiple Choice

Amazon.com leverages relationships with its customers by offering them music,videos,gifts,toys,consumer electronics and office products,among other product items.Based on the customer's prior purchase history,the company recommends related CDs,books or videos that might be of interest.This helps Amazon.com capture a greater ________.

• A)value proposition
• B)customer ownership
• C)share of customer
• D)social network
• E)market share

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Definitions:

Quantitative Variable

A variable that can take on numeric values, allowing for measurable differences in magnitude or size.

Overall Shape

A descriptive term referring to the general form or contour of a distribution or data set.

Deviations

Variations or departures from a standard or norm.

World Malaria Report

An annual report published by the World Health Organization summarizing the global status and trends of malaria cases and deaths.