Which of the Following Has Helped to Move Old Marketing

question 4

Multiple Choice

Which of the following has helped to move old marketing practices to newer,customer-engagement marketing efforts?

• A)Increased perceived value
• B)Customer relationship management software
• C)Digital and social media
• D)Customer satisfaction surveys
• E)Globalisation

---

Definitions:

New Coke

A reformulation of the original Coca-Cola beverage introduced in 1985, which was a significant event in the brand’s history.

Market Share

The part of a market that a specific company or product governs.

Coca-Cola Classic

A classic version of the Coca-Cola beverage, recognized for its unique taste and red labeling, offering a nostalgic appeal to consumers.

Chief Marketing Officer (CMO)

A C-level corporate executive responsible for activities in an organization that have to do with creating, communicating, and delivering offerings that have value for customers, clients, partners, and society at large.