How Can an Organisation Increase Brand Engagement

question 44

Multiple Choice

How can an organisation increase brand engagement?

• A)Use Twitter to develop a new ad campaign
• B)Reinforce societal marketing concepts
• C)Develop a new strategy for the production concept
• D)Emphasize demarketing
• E)Incorporate digital and social media relationship tools in to the marketing efforts

---

Definitions:

Bonds

Fixed income investment products that represent loans made by an investor to a borrower, typically corporate or governmental.

Effective Interest Method

A technique used in accounting for amortizing the cost of a bond premium or discount over the life of the bond in a way that results in a constant rate of interest over the period.

Issuance

The process by which a company offers new or existing securities for sale to investors, including stocks or bonds, to raise capital.