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In a Short Essay,describe and Compare the Four Types of Customers

question 129

Essay

In a short essay,describe and compare the four types of customers classified by their potential profitability to an organisation.Identify how an organisation should manage each type of customer.


Definitions:

Wrongful Rejection

The unjustified refusal of a buyer to accept goods or services as stipulated in a contract.

Good Faith

The genuine intention to act without taking an unfair advantage over another party in a transaction.

Honest In Fact

A standard requiring parties in certain transactions to act with genuine intent without deceit or fraud.

Commercial Standards

Agreed-upon practices or criteria within a business sector regarding the quality and conduct of commercial activities.

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