All of the Following Are Accurate Descriptions of Modern Marketing

question 15

Multiple Choice

All of the following are accurate descriptions of modern marketing today,EXCEPT which one?

• A)Marketing is the creation of value for customers.
• B)Marketing is managing profitable customer relationships.
• C)Selling and advertising are synonymous with marketing.
• D)Marketing involves satisfying customers' needs.
• E)Marketing is used by for-profit and not-for-profit organisations.

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Definitions:

Ego Integrity

A concept referring to the late-life crisis stage where a person reflects on their life and can feel either a sense of fulfilment or despair.

Unconscious Desires

Wishes or wants that reside within the unconscious mind, influencing behavior without one's awareness.

Superego

In psychoanalytic theory, the part of a person's mind that acts as a self-critical conscience, reflecting social standards learned from parents and teachers.

Balanced

Having elements in the correct proportions or elements that are equally distributed, leading to stability or harmony.