When Sellers Focus on Existing Needs and Lose Sight of Underlying

question 59

True/False

When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia.

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Definitions:

Big Five Personality Traits

A model outlining five broad dimensions used to describe human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Good-Natured, Cooperative, Trusting

Describes an individual or group character that is friendly, willing to work together, and has confidence in the reliability of others.

Conscientious Person

A conscientious person is someone who shows diligence and a strong sense of duty or responsibility towards their obligations and tasks.

Focuses on What Can

A proactive approach that emphasizes potential opportunities and solutions rather than limitations or problems.