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In a Short Essay,explain How and Why Marketers Go Beyond

question 62

Essay

In a short essay,explain how and why marketers go beyond selling a product or service to create brand experiences.


Definitions:

Phantom Limb Pain

A phenomenon where individuals experience sensations, often pain, in a limb or part of a limb that has been amputated.

Basic Skin Sensations

The four types of sensations that can be felt by the skin: pressure, warmth, cold, and pain.

Warmth

The quality, state, or sensation of being warm; often used metaphorically to describe a kind, friendly, and empathetic nature.

Cold

A common viral infection of the upper respiratory tract characterized by symptoms such as coughing, sneezing, and a runny nose.

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