The BCG Growth-Share Matrix Classifies Four Types of SBUs

question 64

Multiple Choice

The BCG growth-share matrix classifies four types of SBUs.They are ________,________,________,and ________.

• A)stars;moons;planets;galaxies
• B)sales generating;profitable profits;resource-intensive;asset rich
• C)stars;cash cows;question marks;dogs
• D)growth;mature;declining;divestment
• E)market penetration;market development;product development;diversification

---

Definitions:

Arms Control

A policy and strategy aimed at regulating and limiting the production, stockpiling, proliferation, and usage of weapons, especially weapons of mass destruction.

Closest Advisors

Individuals or group of individuals providing expert advice or guidance, often confidential, to someone in a high position.

Social Psychology Class

A course in psychology that focuses on understanding how individuals' thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Door-In-The-Face Technique

Asking for a large commitment and being refused and then asking for a smaller commitment.