When QANTAS Airlines Launched Its Low-Cost Carrier,Jetstar,it Soon Found That

question 68

Multiple Choice

When QANTAS airlines launched its low-cost carrier,Jetstar,it soon found that Jetstar's budget prices appealed to a new market segment made up of first-time travellers who had previously been locked-out of air travel due to perceptions of high price.Jetstar's ability to reach first-time travellers is an example of ________ by QANTAS.

• A)market segmentation
• B)market penetration
• C)diversification
• D)market development
• E)product development

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Definitions:

Current Liabilities

Financial obligations that are due within one year or within the normal business cycle.

Working Capital

The difference between a company's current assets and current liabilities, representing its ability to pay off short-term obligations.

Debt-to-Equity Ratio

A measurement indicating the relative proportions of a company's total liabilities to shareholders' equity.

Total Liabilities

The combined amount of all financial obligations a company owes to outside parties, including loans, accounts payable, mortgages, and other debts.