At a Time When Most Skincare Companies Are Turning to Science-Based

question 7

Multiple Choice

At a time when most skincare companies are turning to science-based ingredients and formulations,the skincare company,Garnier,stands out as one that has rejected the scientific approach,turning instead to the use of active,natural ingredients.Garnier's skincare products,for example,are based on anti-oxidants sourced from grape seed and avocado oil.Shampoos include bamboo extract for shiny hair.Anti-wrinkle creams use plant-based pro-Retinol (Vitamin A) while body moisturisers are based on L-Bifidus (naturally occurring in dairy products) .Garnier emphasises the use of active natural ingredients in all its promotions,product descriptions and packaging.This is an example of ________.

• A)market differentiation
• B)market segmentation
• C)product development
• D)promotional push
• E)marketing mix

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Definitions:

Wernicke's Area

A region of the brain located in the posterior part of the temporal lobe that is involved in understanding spoken language.

Neurogenesis

The formation of new neurons.

Monkey Brains

Informally refers to the study or examination of the brains of monkeys to understand more about neuroanatomy and cognitive functions.

Corpus Callosum

The broad strip of nerve fibers which serves as a bridge for communication between the two halves of the brain.