The Text Suggests That Instead of Thinking of Selling Products,marketers

question 35

Multiple Choice

The text suggests that instead of thinking of selling products,marketers would be wise to take the customer's view and think of ________.

• A)providing convenience
• B)offering solutions to problems
• C)initiating two-way communication
• D)offering discounts
• E)connecting services and products

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Definitions:

Consumer Attitudes

The beliefs, feelings, and behavioral intentions that consumers have towards products, services, or brands, significantly influencing their purchasing decisions.

Cause-Related Marketing

A marketing strategy where businesses and organizations align themselves with social causes or issues to improve their public image and impact society positively.

Sympathetic

Demonstrating understanding, compassion, or concern for others' feelings or situations.

Social Responsiveness

The ability of an organization to understand, engage with, and react to social issues, expectations, and the needs of its community or stakeholders.