A Marketing Manager Is Constantly Involved in Evaluating the Results

question 10

Multiple Choice

A marketing manager is constantly involved in evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.His current work is most accurately classified as ________.

• A)marketing control
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)strategic control

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Definitions:

Mental Exhaustion

A state of extreme fatigue resulting from mental effort or stress, often reducing productivity and motivation.

Physical

Pertaining to material aspects or phenomena of nature and the human body.

Eustress

Positive stress that is motivational and enhances one's functioning, as opposed to distress which has a negative effect.

Diligence

Characterizes careful and persistent work or effort.