The Marketing Control Process Entails the Following Steps in Order

question 4

Multiple Choice

The marketing control process entails the following steps in order: setting goals,________,evaluating performance and ________.

• A)evaluating goals;measuring performance
• B)achieving goals;measuring performance
• C)taking corrective action;measuring performance
• D)measuring performance;taking corrective action
• E)taking corrective action;following up

---

Definitions:

Quadrant D

A term not widely recognized in general context without additional context, suggesting it may be specific to certain models or theories.

Threat

In a business or security context, a potential cause of damage, harm, or negative outcome, often identified in risk assessments.

Strength

Refers to the internal capabilities, resources, and qualities of a company that give it a competitive advantage.

Market Segment

A group of consumers who share similar needs, characteristics, or behaviors, and are targeted by businesses with specific products or marketing campaigns.