Examlex
A marketing manager is busy working with other managers evaluating the products and businesses making up their company.He is engaged in ________.
Generalization
The process of applying the results from studies to wider contexts outside of the original research settings.
Field Experiments
Research studies conducted in natural settings outside the laboratory to assess the effect of manipulated variables in a real-world environment.
Direct Control
The management or regulation of variables in an experiment to ensure that any observed effects are due to the manipulation of the independent variable.
Extraneous Variables
Variables that are not the focus of a study but could influence the results, potentially leading to confounding effects if not controlled.
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