When QANTAS Airlines Launched Its Low-Cost Carrier,Jetstar,it Soon Found That

question 68

Multiple Choice

When QANTAS airlines launched its low-cost carrier,Jetstar,it soon found that Jetstar's budget prices appealed to a new market segment made up of first-time travellers who had previously been locked-out of air travel due to perceptions of high price.Jetstar's ability to reach first-time travellers is an example of ________ by QANTAS.

• A)market segmentation
• B)market penetration
• C)diversification
• D)market development
• E)product development

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Definitions:

Kingpin

A central pivot in the steering mechanism of a vehicle, around which the steerable wheels pivot.

Locking Mechanism

A device or system used to prevent movement or unauthorized access by securing components in a fixed or immobile position.

Fontaine No-Slack

A brand-specific technology applied to fifth wheel couplings, designed to minimize slack and improve connection reliability between tractor and trailer.