A Marketing Manager Has Identified a Group of Potential Customers

question 112

Multiple Choice

A marketing manager has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product.He has identified a(n) ________.

• A)target market
• B)market segment
• C)market
• D)market position
• E)undefined niche

---

Definitions:

Generation Y

Also known as Millennials, this demographic cohort follows Generation X and is characterized by individuals born between 1981 and 1996.

Diverse Cultural Backgrounds

The varied ethnic, national, traditional, and social backgrounds from which people hail, contributing to a rich multiplicity of experiences and perspectives.

Effective Communication

The exchange of information or ideas in a manner that is clear, concise, and understood by all involved parties.

Double-Checking

The act of verifying or reviewing information, work, or details a second time to ensure accuracy or correctness.