Which of the Following Is NOT a Factor That Influences

question 46

Multiple Choice

Which of the following is NOT a factor that influences the efficiency and effectiveness of encoding and decoding?

• A)The parties' familiarity with the message topic.
• B)The extent to which both parties have similar mental models.
• C)Whether both parties have a similar "codebook."
• D)The sender and receiver's motivation and ability to use the selected communication channel.
• E)The gender of the sender or receiver.

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Definitions:

Traditional Communications Model

A theoretical framework that illustrates how information is transmitted from a sender to a receiver through a medium, involving encoding, channel selection, decoding, and feedback.

Second-order Response

The reaction or response to an action that is influenced by the initial reaction or outcome, indicating a more complex or indirect effect.

Celebrity Endorser

A famous person who uses their public recognition to promote a product, service, or cause.

Viewers' Recall

The ability of viewers to remember content, such as advertisements or messages, they have seen or heard.