You Have Been Directed to Study the Actors Close to the Company

question 143

Multiple Choice

You have been directed to study the actors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.Which environment are you studying?

• A)the macroenvironment
• B)the microenvironment
• C)the marketing environment
• D)natural habitat
• E)the global environment

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Definitions:

Benefits

Advantages or positive outcomes that result from a specific action, policy, or product, which contribute to the well-being or satisfaction of individuals.

Safety Features

Elements or devices designed to minimize risk and protect against accidents or harm in products, vehicles, or environments.

Service Record

Documentation or history of the performance, maintenance, and repairs of equipment or of an individual's service in an organization.

Leasing Arrangements

Agreements where one party grants another the use of an asset for a specified period of time, in exchange for regular payments.