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Marketers,more than any other group in the company,must be aware of the microenvironment and macroenvironment,tracking trends and seeking opportunities.
Agricultural Goods
Products that originate from farming and agriculture, including both crops and livestock.
Poor Weather
Adverse meteorological conditions which can impact activities such as agriculture, transportation, and outdoor events negatively.
Adverse Supply Shock
An unexpected event that suddenly decreases the supply of a product or commodity, leading to higher prices and potential scarcity.
Federal Reserve
The central banking system of the United States, responsible for implementing the country's monetary policy.
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