Consumer Organisations Such as Environmental and Minority Groups That May

question 78

True/False

Consumer organisations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

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Definitions:

Incremental Pre-tax Profits

Profits generated from a specific event or decision, calculated before taxes are deducted.

DSO

Days Sales Outstanding, a measure of the average number of days that it takes a company to collect payment after a sale has been made.

Bad Debt

A receivable that is considered irrecoverable and is therefore written off as a loss.

Incremental Cost

The additional cost associated with producing one additional unit of output.