Systematic Methods for Collecting Information About the Marketing Environment Include

question 62

Short Answer

Systematic methods for collecting information about the marketing environment include ________ ________ and ________ ________.

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Definitions:

Neutralizers

Factors that can mitigate or nullify the effect of leadership on follower outcomes, making leadership actions ineffective.

Traits

Characteristic features or qualities that distinguish individuals.

Leadership

Leadership is the process of influencing others and the process of facilitating individual and collective efforts to accomplish shared objectives.

Power

The ability to get someone else to do something you want done, or the ability to make things happen or get things done the way you want.