The Huge Data Sets Generated by Information Generation,collection,storage and Analysis

question 33

Multiple Choice

The huge data sets generated by information generation,collection,storage and analysis technologies are referred to as _____.

• A)Netnographics
• B)Big data
• C)Marketing analytics
• D)Customer insights
• E)Exploratory research

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Definitions:

Aversion Therapy

A form of psychological treatment in which an undesirable behavior is paired with an unpleasant stimulus to reduce the frequency of the behavior.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Unpleasant Stimuli

Refers to any external factors or conditions that are disagreeable or discomforting to an individual.

Desensitization

A process in which an individual is gradually exposed to a feared object or context, diminishing their emotional response to it.