________ Is the Systematic Collection and Analysis of Publicly Available

question 95

Multiple Choice

________ is the systematic collection and analysis of publicly available information about consumers,competitors and developments in the marketing environment.

• A)Marketing data
• B)Marketing intelligence
• C)Sales management
• D)Customer intelligence
• E)Competitive intelligence

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Definitions:

Self-schema

Mental images of oneself that direct the interpretation of information related to oneself.

Possible Selves

Concepts of the self that an individual could become, might be afraid of becoming, or is hopeful of becoming, serving as a motivational factor for behavior and social roles.

Kind of Person

A description or categorization of an individual based on their personality traits, behaviors, or characteristic attributes.

Self-esteem

A person's overall sense of self-worth or personal value, which can affect one's mental health and overall well-being.