The Purpose of a Data Warehouse Is to Secure Customer

question 61

True/False

The purpose of a data warehouse is to secure customer loyalty data and ensure that rival firms cannot steal it for their own advantage.

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Definitions:

Severity

The extent to which something is serious or severe, often used in the context of illnesses or conditions to describe their impact or intensity.

Theory of Planned Behavior

A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place.

Unique Factor

A distinct element or characteristic that differentiates one object, situation, or individual from others.

Subjective Norms

Beliefs about whether important people approve or disapprove of a certain behavior, which can influence an individual's intention to engage in that behavior.