A Company That Is Investigating the Possibility of Entering Multiple

question 93

Multiple Choice

A company that is investigating the possibility of entering multiple international markets,plans research in 30 different countries.Upon which of the following is she LEAST likely to rely?

• A)free secondary data
• B)translators
• C)primary data collected for the purpose of her research
• D)the same process as domestic researchers
• E)personal interviews

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Definitions:

Concurrently

Occurring at the same time or simultaneously.

Marketing Tactics

Actions or strategies devised to achieve a specific marketing objective.

Marketing Strategies

Plans and approaches used by companies to attract, retain, and enhance relationships with their target market.

Target Market

The specific group of consumers at which a product or service is aimed.