Which of the Following Is an Advantage of Using 'Big

question 121

Multiple Choice

Which of the following is an advantage of using 'big data' when researching consumer social media use?

• A)Companies can determine which web sites to advertise on
• B)Marketers have all the information needed to make good marketing decisions
• C)Companies can gain rich,timely insights on the customer
• D)Marketers find it easier to separate valuable data from other,less useful data
• E)Systems that collect and analyse big data can replace other marketing information systems

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Definitions:

Confidence Estimate

Confidence estimate is a range of values, derived from sample data, that is likely to contain the value of an unknown population parameter, expressed with a certain level of confidence.

Mayoral Election Race

A competitive political event in which candidates vie for the mayor's office in a city, town, or municipality.

Majority of Votes

A voting outcome in which more than half of the votes cast are in favor of a particular option or candidate.

Margin of Error

An indicator of the precision of an estimate, showing how much the estimated value could vary from the true value.