Your Marketing Department Is Attempting to Improve Strategic Decision Making,track

question 68

Multiple Choice

Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for the department to use?

• A)internal databases
• B)external databases
• C)marketing intelligence
• D)the internet
• E)company reports only

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Definitions:

Permeable

Characteristic of a material or membrane that allows substances to pass through it.

Wide Spectrum

Encompassing a broad range of types, varieties, or categories.

Construct System

A framework of cognitive constructs within which a person perceives, interprets, and interacts with the world, guiding their understanding and behavior.

Range of Convenience

Describes the scope or area within which a particular method, procedure, or concept can be applied.