AMF Research Group Must Guard Against Problems During the Implementation

question 109

Multiple Choice

AMF Research Group must guard against problems during the implementation phase of marketing research for its clients.Which of the following is NOT a problem that should be anticipated during this phase?

• A)ensuring the accuracy of the collected data
• B)respondents who give biased answers
• C)interviewers who make mistakes or take shortcuts
• D)interpreting and reporting the findings
• E)ensuring the completeness of the collected data

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Definitions:

Ethology

The study of animal behavior under natural conditions from the point of view of adaptation.

Imprinting

A form of learning which occurs at a specific life stage and involves recognizing and following the characteristics of another individual, often the parent.

Innate Behavior

Behavior that is inherited and typical of the species; also called instinct.

Classical Conditioning

A type of learning in which an association is formed between some normal response to a stimulus and a new stimulus, after which the new stimulus elicits the response.