Online Behavioural Targeting Is a Violation of Most Organisations' Codes

question 163

Multiple Choice

Online behavioural targeting is a violation of most organisations' codes of marketing and research practices.

• A)True
• B)False

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Definitions:

Stakeholder Model

A governance framework that focuses on balancing the interests of multiple stakeholders in a company, not just shareholders.

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled, focusing on the interests of stakeholders.

Shareholder Models

Corporate governance frameworks that prioritize the interests and returns of shareholders in the operations and decisions of a company.

Stakeholder Models

Frameworks for managing a company that consider the interests and influences of all stakeholders, including employees, customers, shareholders, and the community.