Which of the Following Is True About Customer Relationship Management

question 51

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A)It relies on information produced through primary research.
• B)Its aim is to maximise profit margins.
• C)Its aim is to increase the efficiency of each customer touchpoint.
• D)Its aim is to maximise customer loyalty.
• E)Most companies who first implemented CRM have greatly benefited from the results.

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Definitions:

Aggregate Demand

The all-encompassing demand for goods and services within an economic sphere, calculated at a specific price level during a certain period.

Interest Rate

The cost of borrowing money, typically expressed as a percentage of the amount borrowed.

Fiscal Policy

The employment of expenditure and tax policies by a government to affect economic conditions.

Government Spending

Expenditures made by the government sector on goods and services, including salaries of public servants, public investments, and social security benefits.