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You Have Just Identified the 'Touch Points' of the 400

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You have just identified the 'touch points' of the 400 best customers in your database.At this point,you want to manage detailed information about each of them to maximise customer loyalty.You should use customer relationship management (CRM).


Definitions:

Performance Criteria

Standards or benchmarks used to evaluate the effectiveness or success of an individual's work or performance.

Unified Commitment

A collective dedication or pledge by a group or organization towards achieving a common goal or principle.

Clear, Elevating Goal

A defined objective that is understandable and inspires people to strive towards it, often motivating higher performance.

Principled Leadership

A leadership approach based on adhering to a set of ethical values and standards, guiding decisions and actions with integrity and moral courage.

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