After Purchasing a Product,the Consumer Will Be Satisfied or Dissatisfied

question 147

Multiple Choice

After purchasing a product,the consumer will be satisfied or dissatisfied and will engage in ________.

• A)need recognition
• B)alternative evaluation
• C)post-purchase behaviour
• D)product expectations
• E)information searches

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Definitions:

Divergent Thinking

Thinking that produces many answers to the same question; characteristic of creativity.

Convergent Thinking

A cognitive process where a problem is solved by applying known rules and logic to narrow down to a single solution.

Novel

New or original, especially in relation to stories, inventions, or ideas not previously seen or experienced.

Brain Imagery

The use of various medical imaging techniques to visualize the structure and function of the brain for diagnosis and treatment planning.