Five Factors That Are Believed to Be Especially Important at Influencing

question 166

Short Answer

Five factors that are believed to be especially important at influencing an innovation's rate of adoption are: relative advantage,compatibility,complexity,divisibility and ________.

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Definitions:

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort from holding two or more conflicting beliefs, ideas, or values.

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and ignore situational factors when judging others' behavior.

Insufficient Justification Effect

A phenomenon in psychology where individuals change their attitudes or beliefs due to the realization that their actions cannot be justified by the external rewards or punishments alone.

Cognitive Dissonance Theory

A theory which suggests that we experience discomfort or dissonance when our beliefs, values, or behaviors are in conflict, leading us to change one to reduce the dissonance.