When Would a Business-To-Business Buy Be Influenced by Personal Factors,which

question 153

Multiple Choice

When would a business-to-business buy be influenced by personal factors,which could ultimately play a larger role in the decision making process?

• A)When environmental factors are constant
• B)When there is little basis for strictly rational choice
• C)When personal factors are supported by organisational goals
• D)When sellers are intuitive negotiators
• E)When there are few sellers in the marketplace

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Definitions:

Optimal Experiences

Highly satisfying and enjoyable moments often associated with engaging in activities that challenge and utilize one's skills fully, also known as "flow" experiences.

Adverse Effect

A harmful or undesired outcome resulting from a medication, treatment, or intervention.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Nominal Group Method

A structured form of group brainstorming focusing on generating and prioritizing ideas.