Applying ________,Marketers Can Affect Demand for a Product by Associating

question 79

Multiple Choice

Applying ________,marketers can affect demand for a product by associating it with strong drives,using motivating cues and providing positive reinforcement.

• A)subliminal advertising
• B)social classes
• C)learning theory
• D)need recognition
• E)cognitive dissonance

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Definitions:

Displacement

A defense mechanism where negative feelings or impulses are redirected from the original object to a more acceptable or safer target.

Overextension

A linguistic error, common in early language development, where a child applies a word in a broader context than is appropriate.

Functional Fixedness

The tendency to view an object in terms of its name or familiar usage.

Divergent Thinking

A mental approach or technique for producing inventive ideas through the examination of numerous potential answers.