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The Starting Point of Understanding How Consumers Respond to Various

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The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behaviour.


Definitions:

Physically Attractive

The attribute of having physical traits that are universally or culturally perceived as aesthetically pleasant or appealing.

Interpersonal Attraction

The force that draws people together, making them like, love, or feel close to one another.

Interpersonal Attraction

The force that draws people together and creates the desire for ongoing interaction.

Companionate Love

A form of love characterized by deep affection, friendship, and emotional intimacy, as opposed to passionate love.

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