The Buyer Decision Process Consists of Five Stages

question 119

Multiple Choice

The buyer decision process consists of five stages.Which of the following is NOT one of these stages?

• A)need recognition
• B)information search
• C)variety-seeking buying behaviour
• D)purchase decision
• E)post-purchase behaviour

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Definitions:

Stereotype

A generalized belief or assumption about the characteristics of a particular group or category of people.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Representative Heuristic

A mental shortcut that involves making judgments based on how similar something is to our typical idea of a particular category.

Primary Dimension

Fundamental categories or aspects that define the nature or characteristics of an entity, concept, or system.