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Following extensive information search,Danny was ready to purchase the latest model of a mobile phone when his friend emailed a negative newspaper review.After reading the review,Danny switched to his second brand preference for the actual purchase.The negative review is an example of an unexpected situational factor.
Joint Venture
A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task.
Equity Alliance
A collaboration or partnership formed to promote fairness, access, and equal opportunities in various sectors, such as education, healthcare, and employment.
Co-Ownership Arrangement
A legal agreement or structure where two or more parties share ownership rights and responsibilities of a property or asset.
Franchising
A licensing agreement where a franchisor grants a franchisee the right to use its brand, products, and operational model in exchange for a fee.
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