Which Type of Segmentation Centres on the Use of the Word

question 105

Multiple Choice

Which type of segmentation centres on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase or when they use the purchased item?

• A)demographic
• B)psychographic
• C)occasion
• D)impulse
• E)emergency

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Definitions:

Efficient Allocation

The process of optimizing the distribution of resources across various activities or investments to achieve the highest possible return or efficiency.

Politically Vulnerable

Refers to individuals or groups that are more likely to suffer from political instability, policy changes, or political decisions due to their lack of power, influence, or resources.

Profitable

A financial state or condition of generating revenue that exceeds the costs and expenses associated with operating.

Efficient Markets Hypothesis

A theory suggesting that all known information is already reflected in stock prices, meaning that stocks always trade at their fair value.