Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users

question 17

Multiple Choice

Markets can be segmented into groups of nonusers,ex-users,potential users,first-time users and regular users of a product.This method of segmentation is called ________.

• A)user status
• B)usage rate
• C)benefit
• D)behaviour
• E)loyalty status

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Definitions:

Current Month

The current month refers to the ongoing month or the present period under consideration or review.

Weighted-Average Method

An inventory costing method that calculates cost of goods sold based on the weighted average cost of all items available for sale.

Equivalent Unit

An equivalent unit is a concept used in cost accounting to denote the amount of work done on units of production expressed in terms of fully completed units, facilitating the calculation of costs in a process costing environment.

Fabricating Department

A division within a manufacturing company where raw materials are assembled or processed into finished goods.