A Segmentation Study of People Who Would Be Interested in Subscribing

question 87

Multiple Choice

A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them;(2) those who wanted to learn about the latest cooking trends and fads;and (3) those who were interested in learning about a variety of different international cuisines and exotic ingredients.This magazine discovered its market can be segmented using ________ variables.

• A)demographic
• B)social class
• C)lifestyle
• D)generation
• E)geographic

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Definitions:

Oversensitivity

An exaggerated response in emotion or feeling to external stimuli or situations, often leading to discomfort.

Illness Anxiety Disorder

A psychiatric disorder characterized by excessive worry about having a serious, undiagnosed medical illness, despite few or no medical symptoms.

Bodily Symptoms

Physical signs or complaints reported by an individual, which can be manifestations of psychological distress or physical illness.

Psychophysiological Disorder

A condition in which psychological stress adversely affects physiological functioning, leading to physical symptoms.