A Segmentation Study of People Who Would Be Interested in Subscribing

question 87

Multiple Choice

A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them;(2) those who wanted to learn about the latest cooking trends and fads;and (3) those who were interested in learning about a variety of different international cuisines and exotic ingredients.This magazine discovered its market can be segmented using ________ variables.

• A)demographic
• B)social class
• C)lifestyle
• D)generation
• E)geographic

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Definitions:

Paralympic Games

An international multi-sport event for athletes with disabilities, parallel to the Olympic Games, emphasizing physical and mental prowess.

Normally Sighted

Having vision within the range considered typical or normal, without significant visual impairment.

Smiling

A facial expression formed by flexing the muscles at the sides of the mouth, often signifying joy, amusement, or sociability.

Blind Group

A control group in an experiment that is not exposed to the treatment or intervention being tested, ensuring that the effect of the variable being studied can be accurately measured.