________ Segmentation Divides a Market into Groups Based on Social

question 91

Short Answer

________ segmentation divides a market into groups based on social class,lifestyle or personality characteristics.

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Definitions:

Response Tendencies

The habitual ways in which individuals react to different situations or stimuli, often based on past experiences or personality.

Cognition

The cognitive process of gaining understanding and knowledge via thinking, experiences, and sensory input.

Albert Bandura

A psychologist known for his work on social learning theory and the concept of self-efficacy.

Negatively Reinforced

Strengthening a behavior because a negative condition is removed or avoided as a consequence of the behavior.