________ Segmentation Divides a Market into Groups Based on Social

question 91

Short Answer

________ segmentation divides a market into groups based on social class,lifestyle or personality characteristics.

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Definitions:

Aptitude Test

A type of ability test that measures what one is capable of doing. It includes intelligence tests, neuropsychological assessments, cognitive ability tests, special aptitude tests, and multiple aptitude tests.

Subtests

Components or sections of a larger test, each focusing on a specific area of skill or knowledge within the overall assessment.

Intercorrelations

Statistical measures that indicate the strength and direction of relationships between multiple variables.

Factor Analysis Validity

Factor Analysis Validity involves using factor analysis, a statistical method, to identify the underlying structure of psychological constructs, thus helping to validate the content of a test.