Colorlab Has Picked Up on a Recent Trend in the Cosmetics

question 72

Multiple Choice

Colorlab has picked up on a recent trend in the cosmetics industry which allows women the opportunity to have lipsticks,blushers and other cosmetics manufactured in custom-blended colours designed to match a dress or simply to provide a perfect blend with skin tone or hair colour.When Colorlab produces a lipstick to match a swatch of fabric provided by the customer,the company is engaging in ________.

• A)mass customisation
• B)micromarketing
• C)local marketing
• D)tight targeting
• E)behavioural segmentation

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Definitions:

Multi-systemic Therapy

An intensive family- and community-based treatment that addresses the multiple determinants of serious antisocial behavior in juveniles.

Oppositional Defiant Disorder (ODD)

A clinical diagnosis given to children who display extreme disobedient behavior, including tantrums, arguing with adults, and acting spitefully.

Behavioral Strategies

Techniques used to change potentially self-destructive or unhealthy behaviors through a step-by-step process.

Medication

Substances used to diagnose, treat, or prevent disease and improve health, often prescribed by healthcare professionals.