A Family Owns and Operates Two Retail Stores,one in Newtown

question 175

Multiple Choice

A family owns and operates two retail stores,one in Newtown and one in Oldtown.Although the towns are only 40 miles apart,the consumers at both stores are very different demographically.The owners alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of ________.

• A)local marketing
• B)psychographic segmentation
• C)micromarketing
• D)demographic segmentation
• E)both A and C

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Definitions:

Cash Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits.

Dividend Yield Ratio

A financial ratio that indicates how much a company pays out in dividends each year relative to its stock price.

Market Price

The current price at which an asset or service can be bought or sold in the marketplace.