Dell Creates and Delivers Custom-Configured Computers for Individual Customers

question 165

Multiple Choice

Dell creates and delivers custom-configured computers for individual customers.This is best described as ________.

• A)niche marketing
• B)tightly targeted marketing
• C)focused strategy
• D)micromarketing
• E)mass customisation

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Definitions:

Promissory Notes

Written promises to pay a specified sum of money to a named party, under specified conditions.

Uniform Commercial Code

A complete collection of regulations that oversee every commercial activity within the United States.

Postdating Checks

Writing a check with a date in the future, which means the check cannot legally be cashed or deposited until that date.

Negotiable Instrument

A voucher guaranteeing that a specified sum of money will be paid, either when demanded or at a certain time, with the payer’s identity specified on the voucher.