When Marketers at Unilever Selected the Millennials,a Demographic That Includes

question 177

Multiple Choice

When marketers at Unilever selected the Millennials,a demographic that includes university students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?

• A)market segmenting
• B)mass marketing
• C)differentiation
• D)targeting
• E)positioning

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