Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users

question 17

Multiple Choice

Markets can be segmented into groups of nonusers,ex-users,potential users,first-time users and regular users of a product.This method of segmentation is called ________.

• A)user status
• B)usage rate
• C)benefit
• D)behaviour
• E)loyalty status

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Definitions:

Breather

A short pause or break from activities or work, allowing for rest, reflection, or recuperation.

Typeface

A set of characters, including letters, numbers, and symbols, that share a common design used in printing or displayed text.

Tone

The quality or attitude expressed in the written or spoken communication, which can convey emotions, intent, and the level of formality.

Underlining

A text formatting feature used to emphasize parts of a document, often for titles, headings, or important concepts.